Why We Love Online Marketing (And You Should, Too)

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Online marketing is an interactive tool which can be used between marketers, and the public at large. The sole purpose of effective online marketing advertisements is to utilise a campaign strategy at the lowest possible cost and risk investment, in order to maximise sales potential and receive a high return on investment.

The targeting capabilities provided by online marketing tactics far surpass that of traditional marketing. Digital marketing tactics such as social media advertising and pay-per-click advertising allow marketers to target individuals based on very specific criteria including geographic location, age, gender, interests and so much more.

Online marketing in the form of social media enables companies to be in direct contact with their target audience – allowing them to establish, maintain and monitor relationships with both existing and prospective customers.

Digital tactics (tracking) provide very detailed information regarding the performance of a specific marketing effort – from sources and bounce rates to the total number of conversions.

Online marketing is a collaboration of elements that produce a successful web based advertising strategy or campaign. Identifying the tools needed and making the most of them requires an enormous amount of skill, practise and expert thinking minds. The work that is put in ultimately determines the level of success that will be achieved.

Reference
Why Is Online Marketing So Effective
zaginteractive.com

To check out last week’s post on the History of Network Marketing click on the link below
History of Network Marketing

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History of Network Marketing

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I was quite excited to find this article while I was researching the history of network marketing, and thought it was worth a share. It is written by Troy Rocavert – Director of Network Marketing Business School, you will find a link to Troy’s Page in the references.

History of Network Marketing

The history of network marketing originates back to the 1940’s where a company trading under the name of “California Vitamins” discovered they could make more sales when they had a lot of sales representatives selling a small amount of product each, compared to the traditional business model, of trying to have a few sales representatives selling a lot. California Vitamins also discovered that most of their growing customer base was made up of the friends and family of their existing sales representatives who had essentially referred them to the company as they were impressed with their product line.

New sales representatives were then created from existing satisfied customers and a commission based system was developed. Both teams and individuals were rewarded according to their sales efforts and as a result network marketing was born. The same company later changed their trading name to Nutrilite Food Supplement Corporation.

In 1959 Richard DeVos and Jay Van Andel founded the company Amway which was an abbreviation for the term “the American way”. Amway from day one was based on the same network marketing concept. Almost 50 years later Amway is a well established network marketing company operating in more than 80 countries around the world and with more than 3 million business operators.

Currently it is estimated that there are more than 50 million people worldwide involved in network marketing with almost 100 billion in annual wholesale revenue. Given the history of network marketing and it’s rapidly growing popularity, the network marketing industry is recognised as one of the fastest growing industries in the world today and is predicted to have significant growth well into the future as more and more companies are choosing to capitalise on this networking trend and choose to sell their products direct to the consumer. This emerging trend is also being driven by a wave of entrepreneurs who continue to drive the concept of improving quality of life and working from home.

Although the history of network marketing dates back to the 1940’s it is only now that the industry has come of age. Network marketing has now grown to the point where it is creating more millionaires today than the dot com boom industry did before the bubble burst.

The history of network marketing has stood the test of time and over the past 50 years has proven itself to be a successful distribution model and home-based business opportunity. The industry itself is now currently being endorsed by many business leaders as a proven system for anyone who wishes to achieve financial success. It is not surprising that network marketing is now one of the fastest growing industries of all time with an estimated 150 000 people just like you, joining the industry every single week.

Given the proven history of the network marketing business model and the emerging business trends the timing could not be better to capitalise on this trend and we encourage all entrepreneurs looking for a home-based business opportunity to seriously consider a network marketing business.

References
Troy’s Blog

To check out last weeks post on re-branding yourself click on the link below
Re-branding Yourself

Re-branding Yourself

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It’s time to step things up. I want to rise to the next level, and I’ve decided if I want to attract 10s to my business, I need to become a 10 myself.

“What do you say when someone asks, ‘What have you been up to lately?’ Don’t waste the opportunity with a ridiculous platitude such as ‘not much’ or ‘same old, same old’,” says Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future. “It’s not that difficult if you plan in advance. If you’re going to an event where you’ll be meeting people, go into it with one thing you want to talk about.”

A powerful onversationalist leaves a stronger impression on people.

I’ve created a list of things to work on, such as; filtering what I say, dressing presentable, being more confident etc. Re-branding just means changing how others view you. How you are perceived is important especially when meeting new professional contacts.

Prospective business partners, and employers often check social media to see what kind of reputation you have. So always use good photos for profile pictures.

The most important thing to remember is to protect your brand by believing in yourself, and never giving up.

To check out last weeks product review click on the link below
YOR Health Product Review

5 Myths about Network Marketing

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1. These Businesses Don’t Work
The industry is endorsed by financial experts, billionaires, forcecasters, business magazines etc. The business models are fair, as everyone gets an opportunity to expand, as opposed to a traditional business or franchise where only the owners create leverage.

2. The People At The Top Are The Only Ones Who Make Money
That’s illegal and not how network marketing businesses work. My network marketing business – YOR Health is an equal opportunity business based on effort. In good network marketing companies, members can make any amount regardless of where they are in the organization. Income is related to effort not position. 

3. It’s A Pyramid Scheme
Pyramid schemes are illegal. Network Marketing businesses sell a product and make money only on product sales, whereas pyramid schemes make money on recruiting. My network marketing company YOR Health is on the Direct Sales Association (requiring a 52 week audit of the company), and we have former FTC Councilor Robert Paul as our attorney ensuring we are safe.

4. Why Are The Products Not In Stores?
Some of the biggest companies in the world use this method of distribution, and stores are slow.

5. Network Marketing Doesn’t Work
According to the Direct Selling Association, in 2013 the direct sales industry grossed $31.63 billion in retail sales in the United States. Worldwide that number increases to $100 billion. The size of the direct selling sales force increased 5.7% to 16.8 million in 2013, a record high. The industry experienced a surge of new direct selling independent representatives at the height of the recession.

References
Direct Selling Association

To check out last weeks post ‘Are you investing in the most important thing Entrepreneurs need to invest in? They don’t teach this in school’ click on the link below
Are you investing in the most important thing Entrepreneurs need to invest in? They don’t teach this in school

The Importance of the Small Steps

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I have spent this week going back to the basics, and I have noticed some changes in the way I am approaching my business. I focused this week on self-improvement, changing my attitude to that of a person that does not doubt herself, and simplifying my invites.

As a person who has been a hermit for majority of my adult life, it was a big transition for me to go from the solitary lifestyle of a writer to the very sociable laptop lifestyle. As fantastic as it was that I saw value in this movement, it is important that I find a way to make this work so it suits me. I don’t have a big network because of my chosen lifestyle, therefore I knew cold – calling would be great for me once I could get the courage to walk up to a stranger with confidence, and offer them an opportunity.

After weeks of beating around the bush, and avoiding it I finally took that step this week, and started cold – calling complete strangers. The first one I did I completely messed up because I got over excited and choked up, but I knew once I did it, and I had broken the ice it was no problem. I needed to push through the nerves and keep practicing my invites on real people. It was also such an adrenaline rush because even though it seemed like a small step, I knew that breaking the barrier of cold – calling was a massive step forward for my business.

That very first invite with the lady that serves me coffee felt like something shifted. It’s hard to explain but there was a realization – this will happen because I’m willing to step out of my comfort zone, and I can do this just by going back to the basics whenever I feel stuck.

The biggest thing was my attitude change, I knew the woman that serves me my morning coffee was not going to make or break my business, all I can do is offer this opportunity to the best of my ability, and hopefully others see the value, and want to escape the rat race.

This week I want to work really hard on perfecting my invites, cold – calling as many people as possible, and self-improvement.

To check out last weeks post on ‘Back To The Basics’ click on the link below
Back To The Basics

Back To The Basics

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I have always been career, and money driven from a young age. Unfortunately I chose to persue a dying industry – Journalism. I learnt alot, and loved every moment I have spent writing, however times are changing, and I have realised I need to change with it if i want to become successful.

An old school friend, Jack Burke reached out to me recently, and offered me and opportunity that I immediately saw lot of value in. I started training with Jack, and some of the other leaders in Newcastle area, and I was amazed with how positive, healthy and happy everybody was. The other thing that amazed me was the fact that none of these driven, successful people had any former training within this industry, everyone was around a similar age, there was one thing we all had in common – we saw the value.

I had the complete wrong attitude at first, I was so pumped up that I figured if I did my training, and went to meetings that things would fall into my lap. Luck has nothing to do with building a multi-million dollar empire.

I have recently met some of the legends within this company, such as; Dave Nelson, Kyle Stagoll, Marko Pavasovic, and Quoc Nguyen, and these people inspire me in a way that I can actually relate to. Some of the most important words I’ll ever hear “Failure yourself forward,” Dave Nelson.

So this week I have decided to go back to the basics, start my training all over again, and unlearn my bad habits. There is no shame in failing as long as you can learn from it, and be able to move forward from it.

For more information about this blog click on the link below
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